Monday 13 May 2013

Importance of local listing for a business

When it comes to internet marketing, local listings are an imperative part. It is a type of service which is available to firms registered to conduct business. With help of these directories, companies acquire an opportunity to publish contact information, information about various points of interest, driving maps or directions and business location so that search engines, GPS service providers like On Star and 411 directories can find their business. Yelp, HotFrog, Yahoo local listings, Yellow pages and Google places are the most frequently visited directories. There are plenty of listing sites and it will be better to spend time on researching for popular sites. As soon as submitting to major sites is done, it is advisable to focus on listing at maximum directories.

Usually, publishing company information through directories is considered as a time-consuming and stressful task. Few business owners need hand-submission of information. In order to publish listings, most business owners hire freelancer while others require companies to connect with local mapping services like Google Maps, MapQuest or Yahoo Local Maps. Every directory listing provides an inbound link. Quality website links help in improving search engine rankings. Those who have a website are aware that it can be highly intricate to attain excellent ranking and therefore, it is of the essence to use business listing directories. Once, the listings are published, an utmost thing to ensure is that appropriate information is posted.

With organic SEO, new content is indispensable for algorithm to identify listing’s value. Local business listing service can enable business owners to reach their target audience on internet. In addition to this, by using this service, it is not at all difficult to get in touch with clients in local community.  In comparison to ads in print and several promotional mediums, this type of advertising is much more affordable. After publishing listings at social listing websites like Yelp of InsiderPages, tracking strategies can be developed for receiving instantaneous notification of client reviews. Google provides free listing to businesses at top of local search results pages.

Advantages of Google Local Listing:

Enhance visibility of business

Google local listing plays a vital role in increasing visibility of a business. A business can obtain top position in search result of Google SERP’s if Google map guidelines are vigilantly followed.

Drives local traffic

A website can get immense traffic flow and new visitors if right Google listingstrategy is properly followed. Google local listing has ability to drive massive local traffic to a site.

Cost-effective

Google does not charge anything for its local listing and to claim business for free, just signing up in Google places is required.

Gain client reviews and ratings

Google listing enable consumers to write reviews about products and everyone can rate a product from 1 to 5.

List multiple location

If any individual has numerous branches of business in various locations, Google can sort out the issue by allowing manifold businesses at a time.